Spotify's analytics revealed that around 1,200 Premium account listeners were playing Soulful Music each month. It contained 467 tracks, which is considerably higher than similar high performing curated lists. Just shy of 1,800 people were following Soulful Music at its peak, which is extremely low for a chart-topping playlist. If a song is played for less than 30 seconds, it doesn't generate any revenue. Most were just over the 30 second limit set by Spotify to trigger monetisation, with an average length of 43 seconds. When industry insiders looked into both, they found that the songs they contained were linked to a company or individual in Bulgaria. Music From The Heart meanwhile made it to number 84 globally and 22 in the US. As of September 23, Soulful Music had climbed to position 35 globally and 11 in the US.
Two suspicious playlists, called Soulful Music and Music From The Heart, were spotted at the top of the music streaming service's global playlist charts.
It does beg the question, however, how many other users of the service are making money by manipulating Spotify's pay-out system.Īn unknown operator, based in Bulgaria, uploaded music clips for which they owned the copyright to Spotify. Only plays by Spotify Premium paid for accounts are included in the total number of plays and the music clips themselves are thought have been bought and paid for.Īll this means the scam, while underhand, probably doesn't break any laws. 'You can’t completely blame Spotify for this, because every one of these accounts was presumably attached to verifiable income.' 'All the while, it looks pretty plain that somebody was using purchased library music to extract hundreds of thousands, perhaps millions, of dollars, out of a royalty pool that would have otherwise gone to them and their artists. Quoting an anonymous source, MBW said: 'Spotify was sharing this weekly detailed data with the major labels, Merlin and other rights-holders for months before it was flagged up. A scam artist netted millions without breaking any laws thanks to an incredible sleight of hand trick on Spotify, an exposé has revealed. It was uncovered after two suspicious playlists called Soulful Music (pictured) and Music From The Heart were noticed in Spotify's global chartsĭigging further they found evidence of a money-making scheme with a potential payout of up to $415,000 (£300,000) each month for the top ranked playlist alone.
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